The Memphis Grizzlies today unveiled their refreshed identity system on grizzlies.com which marks the newest evolution of the team’s brand since 2004 and includes three newly designed Nike uniforms and two new courts at FedExForum along with a reimagined logo, icon and wordmark system. In addition, the team announced FedEx as the Memphis Grizzlies’ first-ever Jersey Sponsor. FedEx will be integrated into all jersey editions for players on-court and fans purchasing the new uniforms at Grizzlies-controlled retail locations.
“If you look at Memphis on a map, the river lines one side and the city unfurls from that singular boundary – and in that asymmetry we find inspiration for all those indigenous off-center creative sparks that distinguish the people and City of Memphis,” said Jason Wexler, Grizzlies President of Business Operations.