When the Memphis Grizzlies announced the creation of their in-house digital media outlet, Grind City Media, it came across as something worth being excited about. Michael Wallace, a renowned NBA reporter with previous experience at ESPN and several large print media outlets, described an unfortunate run-in with Zach Randolph’s elbow to open the announcement before diving into why he was leaving ESPN to join what’s essentially a start-up media outlet.
Exciting stuff as it is, right?
Then came the announcements that Grind City Media had added former 92.9 FM Memphis radio host Chris Vernon, SLAM Magazine’s Alexis Morgan and others to create an all-star roster as far as creative talent is concerned.