On Tuesday afternoon, the NCAA Board of Governors voted to allow student athletes “to benefit from the use of their name, image and likeness in a manner consistent with the collegiate model,” per an official release.
“We must embrace change to provide the best possible experience for college athletes,” said Michael V. Drake, chair of the board and president of Ohio State. “Additional flexibility in this area can and must continue to support college sports as a part of higher education. This modernization for the future is a natural extension of the numerous steps NCAA members have taken in recent years to improve support for student-athletes, including full cost of attendance and guaranteed scholarships.