Well, Thursday was an interesting time in Milwaukee sports business news.
First off, the Milwaukee Bucks ownership group announced their first tenant in the development that they’re funding around the new arena, as Good City Brewing will be opening a taproom directly across the street from the new Wisconsin Entertainment and Sports Center. That’s pretty good news all unto itself.
The Journal Sentinel had that story up by 7am, and the press conference for that was at 11. A nice little morning.
Shortly after that, Sports Business Daily reported that the Bucks and Fiserv, a Milwaukee-area company that describes itself as “a global leader in financial services technology solutions,” were “in advanced negotiations to become the naming-rights sponsor” for the ESC.