Let’s get this out of the way at the top: Marquette women’s basketball didn’t lose to Colorado because they had a bad start to the game. They didn’t lose because they fell behind 12-0 right out of the gate. There was still just over 35 minutes of basketball left to go at that point. Literally anything could have happened.
They lost because it just kept getting worse from there. 12-0 in the first five minutes turned into a first quarter score of 19-4. Marquette lost the second quarter, 16-9. Marquette lost the third quarter, 21-14. You don’t have to be an advanced mathematician to understand that falling behind more and more is bad for your chances to win a game.