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Meet the 26-page culture document Shaka Smart uses to ‘sustain championship-level success’

Related Topics: Shaka Smart

Bits and pieces of it are everywhere.

From the signs and plaques hanging throughout the offices and locker rooms in the Al McGuire Center to shirts and hats the team personnel wear, the 26-page culture document every Shaka Smart recruit receives is proudly displayed throughout Marquette.

Created by Smart after his only losing season as a head coach — 2016-17 Texas where he finished 11-22 — the culture doc outlines the principles he has instilled at Marquette in his three years at the helm. A Bible of sorts for him and the program. Smart’s three core values, relationships, growth and victory, have their own section, and each of those values has seven principles underneath them.