The truth is everyone is ready for extensive, nationwide women’s sports coverage. However, there is a lack of space for women’s sports to be exposed to those who don’t normally watch them; expansion can not occur without efforts to reach new markets beyond those that already exist. It’s time that media companies focus more on reach than visibility.
Women’s sports are happening everywhere, and they’re slowly getting the recognition they deserve. More niche content groups dedicated to women’s sports coverage are being created. But this isn’t just about finding a space for the coverage – it’s about big media companies taking the lead in creating it.