After a denial of a report in early June, the Milwaukee Bucks and Fiserv have officially announced a 25 year partnership involving the naming rights of the new Milwaukee arena, which had been called the Wisconsin Entertainment & Sports Center up until this point.
After calling the BMO Harris Bradley Center home for 30 years, Marquette men’s basketball will be playing in Fiserv Forum starting this fall.
If you find yourself saying “who the hell is Fiserv and why do I have to refer to them every time I talk about Marquette basketball now?