A law that allows athletes to profit off their name, image and likeness passes in California on Sept. 30, 2019. It’s a law that gives athletes the ability to benefit from their athletic status but “makes clear that compensation for athletic performance or participation is impermissible.”
The National Collegiate Athletic Association Board of Governors come together for a vote and unanimously choose to allow athletes to profit off of name, image and likeness. The NCAA’s law states its intended to “assure student-athletes are treated similarly to non-athlete students unless a compelling reason exists to differentiate.”
Marquette athletic director Bill Scholl says he is in support of the NCAA’s proposal but says he believes there is still a lot of work to be done.