United and SCAYLE will now build on the successful launch to develop further innovations for fans as part of an ongoing partnership.
The new direct-to-consumer platform based on, and powered by, the SCAYLE commerce engine provides an enriched shopping experience with greater speed, reliability and personalisation for United fans buying official club products and services online.
SCAYLE was chosen by United because of its unmatched capability to support millions of visitors to the club’s ecommerce site with smooth, secure transactions even at peak times. With technology to support multiple languages and currencies, the new platform is providing a truly localised experience for Reds fans worldwide.