It features messages from Manchester United Women players in a powerful video and exclusive photography. Themes such as happiness, belief, commitment and the need for mental strength are highlighted.
This campaign is the latest chapter of the club’s #allredallequal equality, diversity and inclusion programme. It follows the high-profile anti-discrimination video HATRED and the recent initiative designed to highlight the importance of language around mental health – IGNORED.
The players’ messages featured in EMPOWERED were in response to a simple question which the club posed them – if you had to tell your younger self one thing, what would it be?