The extension follows record-breaking home, away and third shirt launches which feature the Snapdragon® brand on the front of a Manchester United shirt for the first time. Snapdragon is Qualcomm Technologies’ consumer brand of processors and can be found in more than three billion devices globally. The Snapdragon processors power premium experiences from the world's biggest digital brands across smartphones, next-generation PCs, extended and virtual reality glasses, gaming, wearables, and cars.
Since the release of the three iconic shirts for the 2024/25 season, the content featuring the Snapdragon logo has amassed over two billion digital media impressions, which is more than any other partner launch in the club’s history.