Topps will replace Panini as UEFA's exclusive partner in producing trading cards, stickers, and collectables for upcoming European Championship, it was announced on Wednesday.
Terms of the deal were not disclosed at the time of the announcement.
Acquired by memorabilia giant Fanatics in January for roughly $500 million, Topps will now produce items such as album stickers for the 2024 and 2028 men's Euros, the 2025 women's Euros, and Nations League Finals through 2028.
Topps is already the official partner of the UEFA Champions League and other UEFA club competitions, but Wednesday's deal will now see the company produce items involving Europe's national teams.