It was late morning on Tuesday April 12, 2011, when a senior executive within the sports sponsorship team at Etihad Airways composed an email to a business contact working in the 'partnerships' department at Manchester City.
It was a month before Manchester United under Sir Alex Ferguson would win their 19th English top-division league title, surpassing Liverpool's record of 18. Chelsea would be runners-up on 71 points that season, just ahead of City, also with 71.
City, then managed by Roberto Mancini, had extended their wait for a first title since 1968 to 43 years, but with a core of influential players including Joe Hart, Vincent Kompany, David Silva, Yaya Toure, Gareth Barry, James Milner and Carlos Tevez — joint winner of the Premier League Golden Boot along with Dimitar Berbatov — they appeared to be knocking on the door of a real renaissance.