A ground-breaking three-year partnership has been created between adidas and Common Goal, with the plan to maximise football's contribution towards a more equitable and inclusive world. They aim to drive lasting social change for under-served communities, fighting racism and discrimination, powering gender equality, fostering mental well-being and promoting LGBTQ+ inclusion.
Mata helped to create the charity in 2017 and quickly convinced players from all levels of the football pyramid to contribute one per cent of their salaries. Since then, the initiative has not stopped growing and a community of people hoping to change the world via football has been formed.