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Swissquote 360 video campaign scores big

• State-of-the-art marketing campaign featuring first-team players
• Over 15 million social media views

Manchester United’s Official Forex and Online Financial Trading Partner, Swissquote, has created a state-of-the-art marketing campaign, utilising the latest in 360 video production.

Designed to demonstrate the similarities in the skills required to excel as a footballer and forex trader, the interactive campaign allowed the club’s fans to follow a series of stories featuring first-team players Wayne Rooney, Sergio Romero, Anthony Martial and Marcus Rashford.

Filmed from the player and trader’s ‘point of view’, each video details two visions in 180 degrees - the left side featuring the player and the right side featuring the trader, allowing the audience to clearly see the parallels between the two.