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Sportswear giants in multi-million pound fight over Marcus Rashford as Puma try and prise the Manchester United star away from Nike in light of his raised profile following campaign against child food poverty

Marcus Rashford is at the centre of a multi-million pound scramble as the world’s leading sportswear giants try to prise him away from Nike.

The Manchester United striker is in line for a hugely lucrative boot sponsorship deal that will send his already iconic status soaring.

Puma are among the companies keen on making Rashford the face of their brand - though industry sources expect all the major brands to make approaches.

The world's leading sportswear giants are in a battle to prise Marcus Rashford away from Nike

Rashford’s current deal with Nike is expiring, news that has alerted a host of athletic-wear firms to the England star’s potential availability.