Regular readers of the column will recall thrifty West Ham offering their lucky supporters the chance to snap up an action picture of full back Patrice Evra, who made a grand total of three starts for the club, for a half-price £2.50.
It would appear their festive generosity knows no bounds. The Hammers wrote to fans last week to offer them an invite to a 'Virtual Christmas Party', complete with a Q & A with manager David Moyes and 'Hammer legends'.
The club declared the cyber shindig 'will allow you to experience West Ham United like never before' over '90 minutes of laughter.