Manchester United are reaping the rewards from their Ronaldo reunion before the player has even kicked a ball for the club this season.
Fanatics, the club's retail partner, confirmed that in just four hours following the announcement that the 36-year-old would wear the No 7 shirt, sales surpassed the highest for a day on a single sports merchandise site outside North America.
The first hour alone bettered the best ever full day of global sales for United Direct, the site that Fanatics operate, and at Old Trafford on Friday morning more than 200 people were queuing when the club's megastore opened at 10am.