Southampton will wear special one-off shirts for their game against Manchester United on Wednesday to help highlight discrimination against disabled people at football grounds.
The Saints will swap out their usual sponsors, Virgin Media, for disability charity Scope in the game at St Mary's on May 17.
A new YouGov survey has found that eight out of 10 disabled football fans have experienced discrimination at a football stadium, and almost two-thirds of disabled fans have stopped attending live matches as a result.
The move has been backed by Virgin, and spokesperson Brigitte Trafford said: 'All football should be enjoyed by all fans, plain and simple.