If it takes one to know one, Sir Jim Ratcliffe fully appreciates what Manchester United supporters will be hoping to see more than anything else in a new era instigated by his co-ownership.
The lifelong Red – who was born in Failsworth, just seven miles from Old Trafford, and stood on the Stretford End in his youth – believes the huge fanbase ultimately craves the club's return to the pinnacles of English, European and world football.
That, and the development of world-class facilities, is what Sir Jim and selected experts from his multinational conglomerate INEOS plan to deliver in time, now that his investment in United has been completed and ratified by the Premier League and Football Association.