Paul Pogba became the first Premier League footballer to have his own Twitter emoji on Friday... and was the top-trending topic worldwide on the platform in a matter of minutes.
Fans can unlock the bespoke Pogba emoji in all tweets, simply by using #Pogba.
The activity has garnered a huge response and the Frenchman is looking forward to seeing United fans around the world use the hashtag over the coming weeks.
“I am happy and thankful for this opportunity, " he said. "Let's have fun and kick some ass at #pogba.”
Meanwhile, the club's group managing director, Richard Arnold, said: "Manchester United is the most connected and engaged club in world sport and we continually strive to find new ways to communicate with our global following of 659 million people.