This continued expansion provides MUTV access to a new demographic of the club’s fanbase in the United States and selected countries across Europe, Asia, Australia and Africa.
Recent figures show that connected TV usage is highest among millennials (18 to 34-year-olds), representing a growing trend of younger audiences accessing programming on over-the-top platforms in place of traditional linear television.
Following the successful direct to consumer launch of MUTV on iOS, Android and MUTV.com last season, and building on the global success of its linear distribution and availability in over 35 million homes, these additional platforms provide the club's 659 million followers with the ability to watch MUTV from the comfort of their living room, without a cable subscription.