Melitta’s revamp of the club’s Red Café has been hugely popular among the thousands of fans who visit the stadium each week. Since the relaunch of the Red Café in November, almost 50,000 visitors have been welcomed through its doors, taking in the Melitta coffee experience.
The success of the partnership so far has led to Melitta elevating its partnership with the club from a regional to a global agreement, allowing the coffee giant to further engage with the club’s 659 million global followers. Throughout the 2018/19 season, Melitta plan to create a global initiative which will bring some of the club's most passionate fans to Old Trafford for a VIP experience.