Anyone who plays centre forward for Manchester United is going to get more than his 15 minutes of fame. Even by the extraordinary standards of Old Trafford heroes, though, Marcus Rashford is at something of a celebrity peak.
To have such a complete hold of the front and back pages, a footballer usually has to embrace controversy. Something extra-marital, perhaps, or an event to which the local constabulary might be invited.
Rashford has broken the mould because he has achieved notoriety for being, well, good. Good at football, obviously, but also just good.