Manchester United will move fans from their seats behind the dugouts at Old Trafford to turn it into a lucrative VIP hospitality area next season.
The move was among a number of changes announced by the club on Monday which saw United raise the cost of season tickets by five per cent for the third year in a row, while freezing prices for Under-16s.
Chief executive Omar Berrada said: 'We understand that any price rise is unwelcome, especially during a period of underperformance on the pitch.'
Sources insist that creating premium seating in the Sir Bobby Charlton Stand behind the dugouts close to the coaching staff and players has enabled them to keep price increases to a minimum.