Today, Manchester United’s Official Carrier, Aeroflot, hosted a special event in recognition of its recent accolades of ‘World’s Most Powerful Airline Brand’ and ‘Russia’s Most Powerful Brand.’ Aeroflot’s global partnership with Manchester United and the investments made to promote both the partnership and the airline across Asia was also credited as a contributor to its Brand Finance rating. Speaking at the event, Manchester United’s Group Managing Director Richard Arnold said: “To everyone at Manchester United it is no surprise that Aeroflot have been named the World’s Most Powerful Airline Brand and Russia’s Most Powerful Brand.
Awarded by leading valuation and strategy consultancy, Brand Finance, the luxury carrier scored highly in the areas of familiarity, consideration, preference and loyalty, leading to a triple A rating and beating other international airlines to the title.