Manchester United will cover the costs of Cristiano Ronaldo’s transfer in new commercial deals worth around £30 million during the next 12 months, which will be stimulated by the megastar’s global appeal, according to a leading analyst.
Experts have heaped praise on another sharp piece of business by United, which reportedly spreads the £19.8 million cost of the deal – including add-ons - over five years.
At the same time Ronaldo’s arrival will almost immediately strengthen income streams and provided manager, Ole Gunnar Solskjaer, can find the winning formula, the player will enhance the club’s chances on the pitch, too.