The IGNORED initiative features a poignant film, which can be viewed below and includes members of the men’s and women’s teams encouraging people to overcome the stigma around mental health. It recognises that people with mental health issues can often feel ignored and left to suffer in silence.
The film also lays down a challenge to fans and viewers to think about the impact of language and consider how the use of words such as ‘psycho’ and ‘mad’ can alienate those experiencing mental health problems.
The IGNORED initiative goes live on club channels as part of the club’s support for the nation-wide Heads Up campaign.