Manchester United engage with their fanbase and global community on a level that is "akin to religion," according to managing director Richard Arnold.
Arnold provided context for his assertion by saying that 80 percent of the world's televisions carry channels that show United matches, that the club have had a billion interactions on Facebook, and added that they have 659 million followers worldwide.
Arnold was quoted by the Daily Mail, speaking at Web Summit 2016, saying: "The level we are engaging at, to put it in context, is akin to religion.
"John Lennon was famously quoted as saying The Beatles were 'bigger than Jesus.