Manchester United have announced the latest in a long line of commercial partnerships, with Uber named as the official taxi partner.
The club already boast a sustainable technology partner, paint partner, even a ready meal partner and the Old Trafford outfit are not relenting in their pursuit of growth off the field.
United are now affiliated with 70 companies but claim the latest deal with Uber is 'the first partnership of it's kind for the club'.
Benefits for supporters resulting from the partnership include a designated pick-up and drop-off zone and behind-the-scenes content for fans in 30 countries.