Manchester United have added a partnership with 'respected coffee specialists' Melitta to their bulging list of bizarre commercial deals.
The Premier League club announced on Monday that the Germany-based company would become the club's 'first official coffee partner' on a multi-year deal.
The agreement will see more than 200 'fully automatic' coffee machines and makers installed in boxes and hospitality areas around Old Trafford.
'With an estimated 6,000kg of coffee consumed each season, the famed stadium will provide the ideal backdrop for Melitta to demonstrate its prowess in providing quality coffee products to a mass audience,' a club statement reads.