The collaboration will see the two global names join forces to celebrate their collective belief that blended is better – in life, football and Scotch.
The partnership will mean Chivas’ portfolio of award-winning blends will be available throughout Old Trafford’s hospitality suites, becoming part of the Manchester United matchday experience. The partnership will also see Chivas branding displayed on digital perimeter boards as well as throughout the stadium.
To celebrate the partnership, Chivas has created a short film, highlighting the unique blend of characteristics included in the Manchester United team. Shot in Los Angeles during the Club’s pre-season tour, the film stars an array of Manchester United first team players revealing an often unseen side to them, showing what defines who they are, both on and off the pitch.