We've already seen mascots painted blue and Ashley Young fending off swarms of alien invaders, and now Manchester United's corporate partnership with 20th Century Fox has coughed up another cinematic gem.
This time we're treated to Wayne Rooney in the cameo role, with the United striker appearing alongside Hugh Jackman's Wolverine in the new trailer for the Logan movie.
Nobody is born a legend. You fight to become one. #Logan #HisTimeHasCome@20CenturyFoxUK pic.twitter.com/Hc7xp1EzDX
- Manchester United (@ManUtd) February 15, 2017
It's as subtle and moving as it is stark and compelling.