The partnership, which began in 2011, is underpinned by a common purpose to inspire positive change among the global communities that the two organisations serve, and that will continue with the evolution of the ‘A World United’ campaign with fresh objectives under a new rallying cry, ‘United for One Goal’.
The ‘United for One Goal’ campaign harnesses the power of sport and business to help achieve a more socially responsible, sustainable world by recognising fans and local heroes who make a difference in their communities – whether through volunteering time for worthy causes or inspiring positive change through grassroots initiatives.