Liverpool will start next season in Nike shirts thanks to the biggest kit deal in Premier League history in the latest indication of a powershift at the top of the English game.
Having been given the green light after winning their court battle against New Balance, their £80m-a-year deal will commence this summer, trumping the current biggest agreement held between Manchester United and Adidas.
It is the surest sign yet that the tide is turning with regard to commercial appeal in the top flight, but it is not just at the top where clubs are improving their income through kit manufacturers.