Understandably regarded as the black sheep of English football for so long, Jose Mourinho is doing his best to come across as a choirboy in his new role as Manchester United manager.
The United board clearly spelt out the responsibilities that come with the job and Mourinho has been keen to appear reasonable and respectable, although the biggest test of that will come on Monday when he faces the near-manic Jurgen Klopp at an Anfield stadium baying for United blood.
In the build-up, Mourinho hasn't wanted to answer questions directly about Liverpool. But by presenting United as the new squeaky-clean boys, he's drawing a contrast between himself and Klopp, whose antics nearly saw him end up in a fight with Mourinho's assistant Jose Morais when Liverpool played Chelsea last season.