Joel Glazer has conceded Manchester United's owning family have given fans the impression they do not care about the club.
The United executive vice-chairman made the admission in a two-hour meeting with the club's Fans' Forum earlier this month, the minutes of which have now been published.
The meeting was arranged after United's involvement in the short-lived and controversial breakaway European Super League project last month sparked a fresh wave of protests against the Glazer family.
Joel Glazer (right) has conceded Manchester United's owning family have given fans the impression they do not care about the club
The Glazers, who have owned United since 2005, have now promised to communicate better with supporters, among whom they have always been unpopular, and Joel Glazer insists they do love the club.