After commanding this summer's highest transfer fee, you would think new Manchester United striker Romelu Lukaku's face would be fairly recognisable.
But a newspaper in Ireland has been ridiculed after mistaking the £75million Belgian, 24, with grime artist and United fan Stormzy.
The Irish Herald published a back page lead on Lukaku's first interview since joining the Red Devils, with the headline 'Lukaku is ready for work'.
However, the photo accompanying the story was not of Jose Mourinho's new signing, but of Stormzy posing in a tracksuit of the club he supports, cropped from an image of him posing next to David Beckham.