Former Manchester United striker Andy Cole believes the club cannot attract top players such as Erling Haaland in the way they once could.
United, like most of Europe's big clubs, are interested in Borussia Dortmund striker, who is already well on his way to becoming one of the best players in the world.
'To get these guys to come, Haaland for instance, you've got to entice them with something,' Cole told The Mirror.
'You've got to entice them with the possibility of winning silverware or being a year away from it.