IAN HERBERT: This is Fergie as you've NEVER seen him before... Three years after surviving a brain hemorrhage, he reflects on fear, confusion and losing control in an extraordinary new film that perfectly captures his bloody mindedness

He’s spoken at the Harvard Business School, where academics distilled his ideas into a management book for corporate leaders.

But nothing captures the essence of why Sir Alex Ferguson was a serial winner more than a few fragments of the new film about his life and near death, Never Give In.

Ferguson tells the story of a scene at the Salford Royal Hospital, in May 2018, when having seemed to start recovering from the brain haemorrhage which put his life in the balance, he suddenly becomes confused, with 14 of his family, grandchildren and all, together in his room.