There is a ring of familiarity about Louis van Gaal suggesting his compatriot Erik ten Hag should dismiss all thoughts of managing Manchester United and 'choose a football club, not a commercial one.'
Jurgen Klopp felt the club's priorities made it 'an adult version of Disneyland' when approached to replace David Moyes in 2014.
Van Gaal was not the only one dismayed by Old Trafford obsession with commercial deals. His players were so affronted by being asked to do a sponsors' event after one match they withdrew cooperation, forcing executive vice-chairman Ed Woodward to seek a truce with dressing-room leader Ashley Young.