Manchester United are providing a masterclass in alienating their fanbase at the moment, with club legend Gary Neville enraged by the club's behaviour again.
The Premier League drew a furious backlash from supporters after announcing a new pay-per-view service - requiring viewers to shell-out an extra £14.95 to watch behind-closed-doors games on top of their BT Sport and Sky packages.
Manchester United are one of the first teams to feature on the Box Office channels, travelling to Newcastle on Saturday evening in an empty St James' Park.
Gary Neville was furious with Manchester United's latest PR disaster on social media
Ignoring supporters' recent worries, United tweeted a tasteless post before later deleting it
Apparently unaware of fans' misery at being lumped with a new charge to watch their team amid employment uncertainty across the country, all while a return to their second-home beside the pitch remains distant, United tweeted:
'At least there's no climbing up 14 flights of stairs to get to the away end at St James' Park for this one.