Gary Neville has launched a stinging attack on Manchester United's CEO of media, Phil Lynch, after footage appeared on Twitter of him explaining how the club works with players on social media.
Neville accused Lynch of 'creating robots on and off the pitch' and claimed 'he makes controlling fans sound like he’s trying to win a general election' in response to the footage of him talking to Sports Pro Influencers.
United media chief Lynch says in the short clip: 'Each one of these players are individuals. Some want charity focus, some want family focus, some want just football focus and I think it's really about trying to understand what narrative they want to tell and then we’re here to support that narrative.