That is because our brand-new blue strip dropped on the immersive experience platform yesterday (Wednesday) evening, allowing supporters on it an exclusive first look before its formal unveiling.
Thanks to the adidas Outfit Creator experience on Roblox, Reds are able to dress their avatar up in the shirt, shorts and socks of the new away kit, while the real-life wear is also available to buy now via United Direct and at the Old Trafford Megastore.
It follows on from the release of our ’24/25 home kit on Roblox, along with further adidas x United apparel items at the start of July, allowing fans to showcase their love for the Reds as they play, explore and interact on the platform, which welcomes more than 77 million users daily.