Manchester United's shirt sponsor TeamViewer have got cold feet over the £47million-a-year deal just 18 months after it was announced.
The German company have confirmed that it will not extend the sponsorship when it runs out in 2026.
TeamViewer's share price has lost four-fifths of its value since the global technology company replaced Chevrolet on the United shirt.
The cost of the deal, met with scepticism on the German stock market at the time, has been blamed as one of the main reasons for the company's struggles.