Scott McTominay noted this after his heroics against Brentford last time out, saying: "Sometimes we feel like we are in our own bubble with people outside only saying negative things." And he's right. What gets clicks and attention? Words and opinion guaranteed to wind you up, provoke a reaction, generate debate.
This and the often unfounded transfer talk that does not even seem to abate when the window is closed. It feels like most conversations around a game ultimately lead back to a discussion around a potential new signing.
You'd hope you don't get sucked into it, but you do, and even I confess I've been guilty of this, although it was only something I realised when speaking to Jonny Evans at Carrington recently.