There is a misplaced theory that the Europa League is bad for the health of a football club.
Only in England, however, do we continue to peddle such nonsense.
Try telling supporters of Atletico Madrid or Sevilla that you'd rather your team played no European football as opposed to participating in the lesser of the continental competitions.
The Atletico of today - a brilliant side packed with star names - was built on the success of two Europa League titles in three seasons.