When Erik ten Hag was being shown around Bayern Munich's training complex upon accepting the role of second team coach in 2013, his eye was drawn to one particular inspirational quote on the wall.
'When good is no longer good enough, you have to make it better,' it read.
It is the wisdom of legendary Bayern coach Dettmar Cramer, who guided the German club to European Cup glory in 1975 and 1976, and it struck a chord with the Dutchman.
It may also be a trademarked motto for Bayern as an institution as they continue to dominate the German football scene and prepare for another assault on the Champions League.