Dusan Vlahovic has certainly been given the big billing, having already been compared with Zlatan Ibrahimovic, Romelu Lukaku and Erling Haaland.
But perhaps there is a little more substance behind these comparisons than the ones usually banded about willy-nilly regarding the supposed next Lionel Messi and Cristiano Ronaldo.
The Serbia international has scored 30 goals in 40 Serie A games this calendar year, 13 of which have come in 16 games this season.
That is a superior goalscoring record for the Tuscany outfit than Gabriel Batistuta and Luca Toni, but his statistics in Serie A history are even more stunning.